Acclary Technologies

Thursday, 7 February 2019

E- Commerce rules consumer screens

“E-commerce isn’t the cherry on the cake, it’s the new cake”

With that said e- commerce is definitely growing and has become so routine that consumers seem to be able to purchase anything and everything via the internet. In fact, it is estimated that, by 2020, global e-commerce sales will reach $4.058 trillion. Typically e- commerce is not a store or site with product pages. It has too many things assisted with which together brings the development. There are too many factors to the growth of this change but one of it evident.

Convenience – Growth factor of E-commerce

The list of reasons on why consumer tends to shop online is always being topped by the game of convenience. Convenience commerce is so high in trend. Every E- commerce player now primarily works to capitalize the grievance of consumers. Sites like Amazon have also brought in Prime and dash button which provides consumers priority over the rest and allows them to reorder specific households on the press of a button.

E- Commerce websites pop around us all the time. Now that we know convenience is the key to success, here is a look of most popular players in the field:

Amazon

Started as an online book store, now accompanied with Alexa and various other developments Amazon is now one of the largest internet based retailer. It has many fascinating features like third party selling, content search and much more that makes it even more consumer reliable.

Flipkart

With several product categories, Flipkart is another leading e-commerce industry in India. It has categories such as consumer electronics, fashion and end to end lifestyle products.

MakeMyTrip

Known for its strong online presence Make my trip is a Indian travel company. It provides the entire pack of travel services from booking flights, holiday packages, hotel booking, tourist locations etc.

PayTm

PayTm is growing to be the second largest e- commerce platform. Initially it began as a mobile wallet and now is growing due to the outstanding cashback feature it offers to its users.

SnapDeal

Catering to the buyers need in wider terms Snapdeal is a successful e- commerce platform. The main aim of this site is to help consumers grab discounted deals through coupons for various categories like restaurants, salons, apparels, footwear, baby care, home and décor.

Zomato

An Indian restaurant search and discovery service platform that helps people discover great places around them. It provides in depth information about a restaurant like the menu, review, table reservation option etc.

Thus, E- commerce industries are bound to flourish. With growing technology, entrants can have a competitive edge. Making the purchase process easier and being highly capable to acquire the consumers’ mobile screens E-commerce seems to be very futuristic.

Planning to build a e-commerce site? Visit www.acclary.com for creating an unmatchable user experience platform.

Thursday, 31 January 2019

Customer Experience – The Key Differentiator

Still living in the seller’s market? Well, then you are barely living, because it is a buyer’s market already. Today’s market has increasing competitive arenas which cannot be overlooked. In such a scenario customers and their expectations carry the highest value. A customer whether satisfied or unsatisfied is ought to create a similar influence on the personal networks and peers. Overtaking price and product customer experience is the new differentiator for prospects.

Human Connection

Connecting with your prospects is turning to be a strategic pivot. This is enforcing businessmen to reorient all their operations for and to the customers. Companies are struggling to build the human connect that matters. Take any industry for that case – Retail, Banking, B2B, IT, Automotives – everywhere the core operational capabilities are mastered by how customers perceive the service line and the overall human oriented experience.

Strategies to Growth

To be able to differentiate and stand ahead of the competition positioning is crucial. Here is an abundance of excellent guidance and reliable information as to how you can put customer experience strategies to work.

Self- Service

By self service, one does not mean to say put your customers to work. But for the fact that, the customers, especially the millennial generation, do not seek to interact with sales rep for fulfilling their needs and wants. Moreover, the comfort zone plays an important role. This is not just for simple non durables but also for B2B and other complicated products.

The purchasing power of consumer is increasing and therefore it is advisable to give them the power of buying so that they make apt buying decision and have a enhanced experience on the whole.

The Mobile World

Mobiles apps have overtaken pretty much everything from desktops to personal visits. The little device now is evidently the most effective channel for communication and information. Consumers tend to spend most of their time on mobiles and this makes it clear for companies to optimize their marketing techniques accordingly. All must adopt the mobile first mentality to hang in and around the customers all the time.

Make use of the explosive growth of digital marketing

With digital age in peak it is imperative to have a social connect. Social engagement is rapidly being the necessity as customers tend to follow the brand on channels for up to date information. Create connections on social media for constant engagement. Advertise well and do regular posting on social media to interest the followers. Digital channels are also effective to ensure brand recall by the viewer.

With so much just at the fingertips of consumers, organisations need to focus on creating an experience that brings back the customer. The highly informative consumer demands for value all the time. They would research on mobiles, contact their peers, and if needed analyse with multiple competitors on social media. Therefore to be on the right path and to clinch your target audience ensure to deliver a story they feel worth sharing.

Friday, 4 January 2019

Plastic – The battle of the ban

With high flexibility, higher durability and affordable cost all of us have grown relying on plastic as a part of our day to day life. For most of us it is like a nightmare to let go one of the best modern day convenience. Now that it has become a threat there has to be efforts to fully integrate the major step. Take any ban or development for that matter the success is always dependent on two major factors: the government and the people. A ban could always turn to a passionate change if the environment as a whole moves with it. Only the citizen has it whether to take this with enthusiasm or let go the same as a feckless citizen.

Debating over the use and how it would affect the business of 1000’s is not going to give plastics the power to not be harmful. Although, plastic was initially invented as a solution to be long lasting and environment friendly, no one in the hurry realized that it would last so long that it would do no good to the society and future generations. The disastrous waste that plastic brought with itself has put is in a state where we are left with nothing but to stop it completely.

Increase the usage of other alternatives

They say – Be the change you want to see in the world for which we need to be globally powerful and one to defeat the plastic battle. It is agreed that other options fall under not so great alternatives as the role plastic played in our convenience is exceptional and unrivaled. But what if someday your close one is sick and the physician asks to stop consuming certain food items, won’t you put in your heart and soul and insist them the same? Well, the environment is sick and tired of plastic.

Finding alternatives is not as cumbersome as we think it to be and we already have a list of alternatives that pop up in newsletters and social media channels every day. It’s time to just stop being concerned and switch to doing something practical about the same.

Let us take a step to worship nature and let our initiative to beat pollution gain strength and inspire the world to do the same.

Exploring Facebook – Marketing and More

Social Media is becoming an integral part for any business and connecting with prospects through the same has a high marketing standpoint. Discussing of social media and letting go the supreme social media app - Facebook is like barking up on the wrong tree. Did you know? Facebook reports for 1.45 billion registered users. If it were a country it would be listed as having the 3^rd largest population in the world.

With so much activity happening and the growing number of active users the benefit of being available on Facebook is excessive and obvious.

Now that we know the need, let us have a look on the Facebook strategy that must be put to work

Facebook audience - To identify your target audience know your product and service quality and how it matches to the need in the market. Know your ideal customers and tailor your offerings as per their requirement and desires.

Using audience insights – Facebook offers sub categories under the ads manager. The free analytics tool allows you to obtain behavioral and demographic data about your audience to that of your competitors. Such insight helps in better targeting and is a great way to uncover details in regard to industry trends and consumer preferences.

Create content calendar and schedule post – Managing posts on social media is not an easy task. To reduce the day to day complications a social media content calendar could help. The calendar could contain posts written in advance which could be scheduled for posting.

Generating leads on Facebook – Depending on your business Facebook lead ads could be used. Potential customers with interests in the similar field could be targeted.

Measuring social ROI – Maintain your Facebook in respect to the amount of time you have spend on building the profile. Track your ROI through views, reach, engagement, lead generation or a combination of the above.

While we put to use the Facebook strategy for a better brand visibility let us have a look at the various other benefits that follow:

Massive exposure on global scale
Cut down marketing expenses
Focussed target on potential customers
Create brand loyalty and brand recall
Increased web traffic

It is evident that presence of your business on Facebook has a lot of benefit for you and provides a huge growth area. It is indeed an apt marketing channel in recent times. After a week or two of learning the process and knowing how it works you will be able to generate a steady source of conversions and you can tap useful leads.

Tuesday, 18 December 2018

SEO can make a difference - Software Development Company | Acclary Technologies

Want your website to always top the search page in Google? Before you begin you must have an idea of how the insider stuff works. Optimisation doesn’t mean just revamping a single page; optimisation is for the site as a whole. Although an apt SEO Strategy may take months to yield positive feedback the overall results are worthwhile. Now, let’s get into knowing what the basics of developing a strong SEO are.

Test and adopt changes:

The wording and layout combination that will make your website to be called as perfect will definitely want some trial and error process. But for an apt result making specific changes and testing the same is very crucial. Take each of the tiniest elements, like one at a time, test the variously available variations and work on the same for higher traffic.

Backlinks:

Quality backlinks are a major established part of SEO. They make a huge impact on website prominent SEO ranking. The links from outside domains that point to pages in your domain are considered very essential for listing.

Keywords matter the most:

It is well known and clear to all of us that keywords help us make the most. But you still have more choices to make after picking on keywords i.e. Placing keywords from where it would get the most reflection. One must make sure to include keywords on influential areas like site title, domain name, description, tagline etc.

Internal page link:

Link to most important pages of your web has to be done from your home page for a better result. Also, cross-linking them with each other is important.

Condensing content or pages:

Deleting a page may seem to be a no big deal but have you ever known the adverse effects it has? The keywords once ranked are no more there and same is with the URL of the page. Therefore make sure to risk the loss of such established rankings and have different back-up ideas to deal with the same.

Changes are welcome but not always and too often:

Remember Google always favours fresh, updated content. But, changes that are spotted too frequently do no good to you. It may likely penalize your website and SEO rankings get tougher.

Above are just a few things that you can keep in mind. There are lot more in-depth essentials that would affect the SEO. SEO is crucial for any business, although it has its own risks and benefits. Therefore, it is never a bad idea to optimise your website for search engines.

Thursday, 27 September 2012