“E-commerce isn’t the cherry on the cake, it’s the new cake”
With that said e- commerce is definitely growing and has
become so routine that consumers seem to be able to purchase anything and
everything via the internet. In fact, it is estimated that, by 2020, global
e-commerce sales will reach $4.058 trillion. Typically e- commerce is not a
store or site with product pages. It has too many things assisted with which
together brings the development. There are too many factors to the growth of
this change but one of it evident.
Convenience – Growth factor of E-commerce
The list of reasons on why consumer tends to shop online is always being topped by the game of convenience. Convenience commerce is so high in trend. Every E- commerce player now primarily works to capitalize the grievance of consumers. Sites like Amazon have also brought in Prime and dash button which provides consumers priority over the rest and allows them to reorder specific households on the press of a button.
E- Commerce websites pop around us all the time. Now that we
know convenience is the key to success, here is a look of most popular players
in the field:
Amazon
Started
as an online book store, now accompanied with Alexa and various other
developments Amazon is now one of the largest internet based retailer. It has
many fascinating features like third party selling, content search and much
more that makes it even more consumer reliable.
Flipkart
With
several product categories, Flipkart is another leading e-commerce industry in
India. It has categories such as consumer electronics, fashion and end to end
lifestyle products.
MakeMyTrip
Known
for its strong online presence Make my trip is a Indian travel company. It
provides the entire pack of travel services from booking flights, holiday
packages, hotel booking, tourist locations etc.
PayTm
PayTm is growing to be the second largest e- commerce
platform. Initially it began as a mobile wallet and now is growing due to the
outstanding cashback feature it offers to its users.
SnapDeal
Catering to the buyers need in wider terms Snapdeal is a
successful e- commerce platform. The main aim of this site is to help consumers
grab discounted deals through coupons for various categories like restaurants, salons,
apparels, footwear, baby care, home and décor.
Zomato
An Indian restaurant search and discovery service platform that
helps people discover great places around them. It provides in depth
information about a restaurant like the menu, review, table reservation option
etc.
Thus, E- commerce industries are bound to flourish. With
growing technology, entrants can have a competitive edge. Making the purchase
process easier and being highly capable to acquire the consumers’ mobile
screens E-commerce seems to be very futuristic.
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