Employee Engagement: A new wing to your Brand

Empower employee engagement 

According to a study, Companies with engaged employees see 233% greater customer loyalty and a 26% greater annual increase in revenue. Now that’s a massive figure. Isn’t it?

Not just research but our own understanding also knows the fact that employee engagement is directly related to the growth of the organisation. Employees with high sense of well being and job satisfaction are an organisation’s major asset. While a business may or may not fall behind due to lack of technology, the perception of the team may put the scenario to work.

Worsening drastically day by day, employee- employer relationship is an alarming issue among the growing youth population. Loyalty plays an essential role and yet is on the decline? The duty of loyalty is not rigorously one sided as believed. It takes two to bring it on. It’s tricky and hard enough to be able to say that one could create a holistic brand image single handedly. Business results come from a team and one must always focus on employees to maximize the impact of growth.

Tap the inherent in employees 

Employee Commitment 

Most of the companies never actually get on track to tap the full potential of their employees. If it requires change in some process it is advisable to adapt the same. Give employees ownership rather than keeping it all under one head. Potential isn’t ever confined to getting tasks done on time. It is much more. Better communication flow, work- life balance, growth opportunities altogether can bring in a productive work environment.

Automating processes is good but how far are we helping self growth?

Not that automation and upgrading to newer technology should be limited, but are we even giving a look towards the development of an employee as an individual. Work is better when flexible. Companies should use technology to better collaborate workers and organisation goal. Technologies can enable newer level of engagement and much more personalized work experience. It is the future of growth and connection.  Virtual technology, social networking or any other development in the field boosts employee morale and pulls in higher interactions.

Integrate recognition

Recognition has the greatest impact when taken as a factor for employee engagement. Employee rewards and honours needs to be frequent to keep up their spirits. Integrate recognition through multiple employee touch points.  

Connecting with our own resources isn’t hard, it just takes some work. And once it gets a start it gets the flow. Employee engagement has a huge space and is a continuous journey, which means no matter where you are currently you still have the ladder to climb.

By adjusting the overall view about employees and their engagement one can bring a massive change. All that one has to ensure is that: 

“When people go to work, they shouldn’t have to leave their hearts at home”

Celebrate the Incredible women in you

     

Why is it that it gets so easy for someone to tell woman is out of her line? Remember you are not everyone’s cup of tea. It’s time to break the boring stereotypes and bring people’s mind out of the facade of “She is a female”. Regardless of what you think and do, we know the society and their crazy gender thoughts that still somewhere in the corner do exist.

With women’s day almost here the merriment is on for all but does that really continue post the celebration? Why are all of us so confined to respect women on just the 8^th of March?

Let us see beyond the inequalities build by us. To bridge the gap build by our own thoughts let us a take a step further. The road is still long. But we together can get this done.    

Women: The changing face

The portrayal of women is being well addressed. Take any factor for that matter – education, financial independence or decision making authority everything now has a better and newer reflect. The high potential of women is now a talk of the town.

There was a time not so far when the society couldn’t sync the thought of women in such places. Any average man had the same thought on a woman. But with revolution blooming everywhere this topic now has a say too. Whether it is the brands, their advertising or the IT sectors, everyone started flying with the winds of change. 

Although, we are not still in the complete permit of this process change, we can still try to make this world a better place with womanhood.

As it marks, International Women’s day, celebrate the progress, celebrate the empowerment, Celebrate women’s inclusion and acceptance, celebrate the fact that the continuing challenges that a woman faces are better addressed.

In fact celebrate each and every incredible women and their roles.  

    

The continual growth in technologies and the impact on future

“The science of today is the technology of tomorrow”. Doesn't this make you stop and read it over again? 

The process of technological integration links pretty much everything in this globe from infrastructure, manpower, day to day chores, computing accounts to what not. Whether it is about organised manufacturing, better efficiency or streamlining business functions through a combination of innovation and applied science together with research and development one could move mountains.    

The new software development technologies and approaches that come along help us merge the physical, digital and biological world, assures to transform humankind and the style and standard of living. The changing technological paradigm serves us well and will continue to help us grow. There are many areas and examples where technological transformation and integration has taken place in the recent times. Here is a gist of the same.

Internet of things

Lately we have all come across new technical terminologies one of which is Internet of things. The birth of internet of things took place due to the convergence of multiple technologies, machine learning, other systems and sensors. It refers to all those applications and devices that are accessible via the internet.

AR & VR

The physical real world and the virtual world have intertwined so well that one cannot easily know whether this is computer generated or a real life thing. The sounds, videos, the graphics and now even the smell, the technology has helped us experience it all. All the industries from architecture, entertainment and healthcare have brought in Augmented reality and virtual reality where they create new realities through sense, sound and vision and provide great entertainment.    

Artificial Intelligence

Intelligent machines and computer programs help accomplish various tasks. Through artificial intelligence one develops intelligent softwares and systems based on human brain thinking. It is nothing but implementing human intelligence in machine i.e. machines would understand, behave, think and learn like humans. 

Apart from the above there are also various other areas that transcend technology like Smart cities, Robotics, Advanced imaging science, Machine learning and much more.

From the above what is clear is that we have now entered an era where life and its activities are connected to technology from end to end, be it buying a daily need or connecting to someone miles away, technology has brought a blend to all, bringing in a new renaissance. But we will always have challenges on how to put to work the same. No matter how well worth and promising the technological solutions are there would be some hindrances. Evidently, everything is transforming with science and technology and it would continue to pave our future.

    

E- Commerce rules consumer screens

“E-commerce isn’t the cherry on the cake, it’s the new cake”

With that said e- commerce is definitely growing and has become so routine that consumers seem to be able to purchase anything and everything via the internet. In fact, it is estimated that, by 2020, global e-commerce sales will reach $4.058 trillion. Typically e- commerce is not a store or site with product pages. It has too many things assisted with which together brings the development. There are too many factors to the growth of this change but one of it evident.

Convenience – Growth factor of E-commerce  

The list of reasons on why consumer tends to shop online is always being topped by the game of convenience. Convenience commerce is so high in trend. Every E- commerce player now primarily works to capitalize the grievance of consumers. Sites like Amazon have also brought in Prime and dash button which provides consumers priority over the rest and allows them to reorder specific households on the press of a button. 

E- Commerce websites pop around us all the time. Now that we know convenience is the key to success, here is a look of most popular players in the field:

Amazon

Started as an online book store, now accompanied with Alexa and various other developments Amazon is now one of the largest internet based retailer. It has many fascinating features like third party selling, content search and much more that makes it even more consumer reliable.

Flipkart

With several product categories, Flipkart is another leading e-commerce industry in India. It has categories such as consumer electronics, fashion and end to end lifestyle products.

MakeMyTrip

Known for its strong online presence Make my trip is a Indian travel company. It provides the entire pack of travel services from booking flights, holiday packages, hotel booking, tourist locations etc.

PayTm

PayTm is growing to be the second largest e- commerce platform. Initially it began as a mobile wallet and now is growing due to the outstanding cashback feature it offers to its users.

SnapDeal

Catering to the buyers need in wider terms Snapdeal is a successful e- commerce platform. The main aim of this site is to help consumers grab discounted deals through coupons for various categories like restaurants, salons, apparels, footwear, baby care, home and décor.

Zomato

An Indian restaurant search and discovery service platform that helps people discover great places around them. It provides in depth information about a restaurant like the menu, review, table reservation option etc.

Thus, E- commerce industries are bound to flourish. With growing technology, entrants can have a competitive edge. Making the purchase process easier and being highly capable to acquire the consumers’ mobile screens E-commerce seems to be very futuristic.  

Planning to build a e-commerce site? Visit www.acclary.com for creating an unmatchable user experience platform.

Customer Experience – The Key Differentiator

Still living in the seller’s market? Well, then you are barely living, because it is a buyer’s market already. Today’s market has increasing competitive arenas which cannot be overlooked. In such a scenario customers and their expectations carry the highest value. A customer whether satisfied or unsatisfied is ought to create a similar influence on the personal networks and peers. Overtaking price and product customer experience is the new differentiator for prospects.

Human Connection

Connecting with your prospects is turning to be a strategic pivot. This is enforcing businessmen to reorient all their operations for and to the customers. Companies are struggling to build the human connect that matters. Take any industry for that case – Retail, Banking, B2B, IT, Automotives – everywhere the core operational capabilities are mastered by how customers perceive the service line and the overall human oriented experience.

Strategies to Growth

To be able to differentiate and stand ahead of the competition positioning is crucial. Here is an abundance of excellent guidance and reliable information as to how you can put customer experience strategies to work.

• Self- Service

By self service, one does not mean to say put your customers to work. But for the fact that, the customers, especially the millennial generation, do not seek to interact with sales rep for fulfilling their needs and wants. Moreover, the comfort zone plays an important role. This is not just for simple non durables but also for B2B and other complicated products.

The purchasing power of consumer is increasing and therefore it is advisable to give them the power of buying so that they make apt buying decision and have a enhanced experience on the whole.

• The Mobile World

Mobiles apps have overtaken pretty much everything from desktops to personal visits. The little device now is evidently the most effective channel for communication and information. Consumers tend to spend most of their time on mobiles and this makes it clear for companies to optimize their marketing techniques accordingly. All must adopt the mobile first mentality to hang in and around the customers all the time.

• Make use of the explosive growth of digital marketing

With digital age in peak it is imperative to have a social connect. Social engagement is rapidly being the necessity as customers tend to follow the brand on channels for up to date information. Create connections on social media for constant engagement. Advertise well and do regular posting on social media to interest the followers. Digital channels are also effective to ensure brand recall by the viewer.

With so much just at the fingertips of consumers, organisations need to focus on creating an experience that brings back the customer. The highly informative consumer demands for value all the time. They would research on mobiles, contact their peers, and if needed analyse with multiple competitors on social media. Therefore to be on the right path and to clinch your target audience ensure to deliver a story they feel worth sharing. 

Plastic – The battle of the ban

With high flexibility, higher durability and affordable cost all of us have grown relying on plastic as a part of our day to day life. For most of us it is like a nightmare to let go one of the best modern day convenience. Now that it has become a threat there has to be efforts to fully integrate the major step. Take any ban or development for that matter the success is always dependent on two major factors: the government and the people. A ban could always turn to a passionate change if the environment as a whole moves with it. Only the citizen has it whether to take this with enthusiasm or let go the same as a feckless citizen.   

Debating over the use and how it would affect the business of 1000’s is not going to give plastics the power to not be harmful. Although, plastic was initially invented as a solution to be long lasting and environment friendly, no one in the hurry realized that it would last so long that it would do no good to the society and future generations. The disastrous waste that plastic brought with itself has put is in a state where we are left with nothing but to stop it completely.

Increase the usage of other alternatives

They say – Be the change you want to see in the world for which we need to be globally powerful and one to defeat the plastic battle. It is agreed that other options fall under not so great alternatives as the role plastic played in our convenience is exceptional and unrivaled. But what if someday your close one is sick and the physician asks to stop consuming certain food items, won’t you put in your heart and soul and insist them the same? Well, the environment is sick and tired of plastic.

Finding alternatives is not as cumbersome as we think it to be and we already have a list of alternatives that pop up in newsletters and social media channels every day. It’s time to just stop being concerned and switch to doing something practical about the same.

Let us take a step to worship nature and let our initiative to beat pollution gain strength and inspire the world to do the same.

Exploring Facebook – Marketing and More

Social Media is becoming an integral part for any business and connecting with prospects through the same has a high marketing standpoint. Discussing of social media and letting go the supreme social media app - Facebook is like barking up on the wrong tree. Did you know? Facebook reports for 1.45 billion registered users. If it were a country it would be listed as having the 3^rd largest population in the world.

With so much activity happening and the growing number of active users the benefit of being available on Facebook is excessive and obvious.

Now that we know the need, let us have a look on the Facebook strategy that must be put to work

• Facebook audience - To identify your target audience know your product and service quality and how it matches to the need in the market. Know your ideal customers and tailor your offerings as per their requirement and desires. 

• Using audience insights – Facebook offers sub categories under the ads manager. The free analytics tool allows you to obtain behavioral and demographic data about your audience to that of your competitors.  Such insight helps in better targeting and is a great way to uncover details in regard to industry trends and consumer preferences.                                 

• Create content calendar and schedule post – Managing posts on social media is not an easy task. To reduce the day to day complications a social media content calendar could help. The calendar could contain posts written in advance which could be scheduled for posting.  

• Generating leads on Facebook – Depending on your business Facebook lead ads could be used. Potential customers with interests in the similar field could be targeted.   

• Measuring social ROI – Maintain your Facebook in respect to the amount of time you have spend on building the profile. Track your ROI through views, reach, engagement, lead generation or a combination of the above.

While we put to use the Facebook strategy for a better brand visibility let us have a look at the various other benefits that follow:

•          Massive exposure on global scale
•          Cut down marketing expenses
•          Focussed target on potential customers
•          Create brand loyalty and brand recall
•          Increased web traffic

It is evident that presence of your business on Facebook has a lot of benefit for you and provides a huge growth area. It is indeed an apt marketing channel in recent times. After a week or two of learning the process and knowing how it works you will be able to generate a steady source of conversions and you can tap useful leads.