If your page does not appear
in the top 20 results of a search engine (which is pretty optimistic)
likely will not get visitors through search engines, unless you pay for
it. Many browsers, however, have a column on the right side of search
results where you can purchase a "sponsored link", ie you can list their
payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword
Advantages
- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad
Social media optimization could be considered as one of the methods of
search engine marketing, yet there are few differences too. The main
focus of Social media optimization is to drive traffic from sources
other than search engines.
Make your URLs more search-engine-friendly using clear keywords.
For example , the following URL "http://www.acclary.com/iphone-application-development.html" describes clearly and easy to understand that what you are looking for, if the URL stated as " http://www.acclary.com/11789/s201.htm" its less and doesn't make a way.
Concentrate on URL which should target the keywords ...